ECONATURAL
The real circular system
The planet’s resources aren’t infinite. That’s why we need to go beyond the linear “take, produce, consume and throw away” approach.
The solution is EcoNatural: toilet paper, hand towels, facial tissues, rolls, dispensers and other products manufactured with a circular economy approach.
A concrete example of how the beverage cartons we use every day can be recycled through a special process and transformed from waste into a new resource.
The practical and certified example of the circular economy
Lucart Professional gives new life to all the components in beverage cartons, using the cellulose fibres they contain to produce Fiberpack®, from which it makes paper, while the aluminium and polyethylene are used to produce Al.Pe.®, the raw material from which it makes dispensers, now with a new patented design.
Fiberpack®
EcoNatural paper is made with Fiberpack®, the raw material recycled from the pulp fibres in used beverage cartons. Fiberpack® is an environmental and technological breakthrough achieved through collaboration between Lucart and Tetra Pak®.
Al.Pe.®
EcoNatural dispensers are made from Al.Pe.®, the raw material recycled from the aluminium and polyethylene in used beverage cartons.
Our Certifications
NEW ECONATURAL FLOW DISPENSER
EcoNatural Flow dispenser, the only one made from beverage cartons
From beverage cartons, the only complete range of dispensers with an exclusive, patented new design.
Production process
From the separate collection of beverage cartons to the distribution of finished products.
Results
RESULTS OBTAINED
WITH A PALLET OF Z-FOLD HAND TOWELS
RESULTS OBTAINED WITH A DISPENSER FOR FOLDED HAND TOWELS
RESULTS OBTAINED
WITH A PALLET OF Z-FOLD HAND TOWELS
BEVERAGE CARTONS
RECYCLED*
AVERAGE-SIZED TREES WHOSE USE WAS AVOIDED**
CO2e EMISSIONS
SAVINGS***
The comparison and associated results are based on an equivalent product made entirely from virgin fibres. The calculation methodology was validated by Ergo, a spin-off of the Sant’Anna School of Advanced Studies.
*1-litre beverage cartons ** Equivalent trees, calculated using the typical parameters of under-bark roundwood in France, based on data from Geneva Timber and Forest Discussion Paper No. 49, Forest Product Conversion Factors for the UNECE Region (2010) *** Source of the conversion factors used to calculate CO₂ equivalent emissions: European Union Life Cycle Database (ELCD)
RESULTS OBTAINED WITH A DISPENSER FOR FOLDED HAND TOWELS
BEVERAGE CARTONS
RECYCLED*
*1-litre beverage cartons
Media
Watch the EcoNatural videos
Download the EcoNatural folder
Folder Econatural
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