ECONATURAL

Circular, Certified

The planet’s resources aren’t infinite. That’s why we need to go beyond the linear “take, produce, consume and throw away” approach.

The solution exists and it’s called the Circular Economy: a new economic model in which nothing is wasted and everything is transformed into a new, eco-certified resource. Like EcoNatural: the paper and dispensing system produced from recycled beverage cartons.

The practical and certified example of the circular economy

Lucart Professional gives new life to beverage cartons by using the pulp fibres they contain to produce Fiberpack®, from which it makes paper, while the aluminium and polyethylene are used to produce Al.Pe.®, the raw material from which the dispensers are made.

EcoNatural is the hygiene solution of the future, giving your customers the quality, and the planet the respect they deserve.

EcoNatural toilet paper and handtowels have achieved Climate Neutrality, which means that the greenhouse gases generated throughout the products’ life cycle have been reduced or offset by Lucart to zero.

Fiberpack^®

EcoNatural paper is made from Fiberpack^®, the raw material recycled from the pulp fibres in used beverage cartons. Fiberpack^® is an environmental and technological breakthrough achieved through collaboration between Lucart and Tetra Pak^®.